FactNinja Visual Insights
The emotions this material evokes
Emotional intent
This billboard uses aspirational language and personalization ('for you') along with a heroic composition and a strong logo to evoke trust and anticipation. Techniques such as group display for social proof and the halo effect enhance voter mobilization without specific political proposals. Overall, it is an effort to create a sense of belonging and encourage support for the party in the European elections.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 55
Sadness 10
Trust 70
Disgust 15
Fear 10
Anger 15
Surprise 40
Anticipation 65
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.60 · A=0.50
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
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