FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The goal is to evoke a strong negative feeling towards the government – anger and suspicion of corruption – and to support voters' inclination to reject existing promises. Visually, this is achieved through a caricature with a long nose, a prominent red stamp reading DELAYED, and the slogan ELECTION PROMISES ARE NOT ENOUGH, which reduce complex legislative processes to personal failures. Words like 'theft' and claims about the postponement of the law create an impression of criminality and urgency, which stimulates anger, distrust, and an expectation for change.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 10
Sadness 20
Trust 15
Disgust 35
Fear 60
Anger 70
Surprise 40
Anticipation 55
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.60 · A=0.75
pleasant
Russell's circumplex model of affect (1980).
About the method →
Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
Do you like Visual Insights?
Create similar emotion analyses for your own materials with the PRO plan.
View plans →
FactNinja Visual Insights ·
factninja.cz