FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes nostalgia and the feeling that the past was better. It uses large text and a portrait of a man along with the statement 'Things were better under Babiš!', relying on generalization and an appeal to emotions. The aim is to create the impression that the current situation is worse and that a return to an earlier time is desirable.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 25
Sadness 40
Trust 30
Disgust 5
Fear 15
Anger 20
Surprise 20
Anticipation 60
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.25 · A=0.60
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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