FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The message aimed at evoking fear and concern uses the visual of two children smoking cigarettes and textual claims about support only for families with full attendance. The emotional appeal reinforces polarization ('us' vs. 'them') and employs strong emotional imagery to manipulate and simplify the assessment of the issue.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 15
Sadness 60
Trust 20
Disgust 50
Fear 70
Anger 40
Surprise 30
Anticipation 45
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.65 · A=0.80
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
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FactNinja Visual Insights ·
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