Ad hominem
Alternative names: argument to the person, personal attack, argumentum ad hominem, personal attack, ad hominem attack
Example usage
A: "This study shows that smoking is harmful to health." B: "What do you know about science, you're just a high school teacher and you've never done research." (An attack on education instead of the content of the study.)
Related techniques
Appeal to Emotion
Using strong emotions (pity, anger, nostalgia, patriotism) instead of factual arguments. Emotions are not proof in themselves; an emotional...
Also: argumentum ad passiones, emotional blackmail, appeal to emotion
Appeal to Pity
An attempt to persuade someone by invoking pity instead of a factual argument. The speaker shifts the focus from the substance of the argume...
Also: argumentum ad misericordiam, appeal to pity, appeal to compassion
Appeal to Fear
An attempt to persuade someone by invoking anxiety, panic, or fear instead of factual arguments. Fear bypasses rational thinking and pushes...
Also: fear-mongering, argumentum ad metum, scaring
Argument from Authority
A claim is considered true simply because it was made by someone famous or influential — regardless of whether they have actual expertise in...
Also: argumentum ad verecundiam, appeal to authority, appeal to unknown authority
Argument by force
An attempt to assert one's truth through threats — physical, economic, legal, or otherwise. Instead of evidence, the speaker implies adverse...
Also: argumentum ad baculum, appeal to force, stick argument