FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The visual uses national symbols (the flag) and large white letters on a contrasting background to enhance the feeling of nationality and authority. The slogan 'UNSER LAND ZUERST!' along with a red circle containing the date creates an impression of an urgent election and mobilization, focused on in-group identity. The depiction relies on emotions and simplified messaging without specific solutions, indicating a quick, emotional rhetoric lacking details.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 20
Sadness 20
Trust 45
Disgust 15
Fear 70
Anger 60
Surprise 50
Anticipation 65
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.70 · A=0.80
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
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FactNinja Visual Insights ·
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