Alternative names: transfer, guilt by association, prestige transfer, associative connection
A politician poses in front of the national flag with their family and a cross, so the audience subconsciously associates their program with patriotism and traditional values — regardless of what they actually advocate.
Creating an artificial sense that an offer will end soon or that products are running out, so the customer does not think and buys under pre...
Also: scarcity marketing, urgency tactics, artificial scarcity
Creating the illusion of an amazing discount or offer using a trickily set original price. Prices are artificially inflated so that the subs...
Also: artificial discount, fake discount, price anchoring trick
Using a famous personality to recommend a product or service. It works on the principle of trust transfer — people transfer positive feeling...
Also: celebrity endorsement, advertising faces, influencer marketing
